They take pride in making their business model as sustainable as possible, “In 2017, our factory sites reduced CO2 emissions from energy by 47% per ton of production compared to 2008(Unilever).” Throughout hours of research there was unfortunately not any more specific statistical information regarding the Dove Beauty Bar alone in regard to factory specific CO2 emission reduction. Can Unilever’s Dove soap maintain both its market position and social impact? So let’s start with the dove soap ingredients, benefits, review and know the bathing bar from top to bottom. In May 2019, Ethical Consumer viewed an article on the Food and Allied Workers Union website. Since regular soap and water is just as effective, people should reduce and stop usage of products with triclosan. Environmental Impact. “Soap” Wikipedia.org, https://en.wikipedia.org/wiki/Soap, - Image: “Soap and Detergent manufacturing process” https://commons.wikimedia.org/wiki/File:Soap_and_Detergent_manufacturing_process_03.png, 6. Starting with the primary raw materials needed for the manufacture of the soap, water is needed as a solvent for dissolving the oxidizer, basically, a solvent is always needed, it can either be milk, water or any liquid containing water, this to mix with the oils and make soap. slideshare.net, 2018, https://www.slideshare.net/laurafalotico/dove-brand-evolution. The White Beauty Bar soap is one of the many products of Dove’s Skin Cleansing line. Animal fat is used to prepared for example Stearic Acid by “treating the animal fat with water at high temperature leading to the hydrolysis of triglycerides” [2], once you get the stearic acid, this is used as a hardener in soap. Unilever has an ambitious mission to become completely carbon positive by 2030. Palm oil is a vegetable prominent primary raw material, specifically Palm Kernel oil, this oil is likely that it comes overseas from Malaysia or Indonesia and is manufactured into glycerin in the United States. The number of required sources of energy starting at the processing detergent chemicals, animal fats, and palm oils is staggering. Soap has been used to maintain personal hygiene as far back in history as the elite upper class of Ancient Rome and Greece, who experimented with different oils to clean their skin. The waste should comply with the norms set by environment department of the country. Elsevier Inc. 2016, 9. Triclosan and triclocarban don’t degrade. www.scientificamerican.com/article/harvesting-palm-oil-and-rainforests/. Can Unilever’s Dove soap maintain both its market position and social impact? Unilever state on their website that, “since 2010, we’ve achieved a 31% reduction improvement in our CO2 efficiency through reducing the overall number of kilometers travelled, avoiding wasted journeys, and switching to greener transport options(Unilever).” They are making efforts to, “establish the most efficient routes(Unilever),” while simultaneously focusing on, “how we load each lorry, making sure we use the maximum space available and weight allowed(Unilever).” These decisions surely have a substantial impact on the reduction of carbon dioxide emissions as Unilever ships Dove Beauty Bar’s from their factories to retail stores. This is mainly due to Dove not having more specific information readily available online or per request to do a more well-rounded analysis. “Chemistry of Soaps and Detergents:Various Types of Commercial Products and Their Ingredients”, MARCEL FRIEDMAN, PhD. The waste portion of the life cycle analysis of The Dove Beauty Bar answers a lot of questions but seems to only entice more questions to be asked. This understanding helps to evaluate the criticality of external business factors for any brand. These materials are pressed and glued together and then cut for packaging. The wonderful thing about liquid castile soap is that it has far more uses than just a hair and body wash! How to Go Green With Bar Soap Instead of Body Washes. Today Dove offers a range of products: body washes, hand and body lotions, facial cleansers, deodorants, shampoos, conditioners and hair styling products, all developed on the universal premise of real care. Unilever, and consequentially Dove, ship their soap bars and other products, using freight trains, trucks, and ships [6]. In […] 10 Natural Soaps That are Good for Animals, the Environment, and You! Most of us use “normal” soap on a daily basis, so literally millions of tonnes of soap is flushed the gurgler every year. The waste produced while manufacturing this soap dove should not be harm the environment. With a strong correlation between an increase usage of energy to an increase in global greenhouse gas emissions that further induces rapid climate change, this should perturb consumers globally. So many soaps contain a variety of fragrances and chemicals that have the potential to harm the environment. However, a study was done to investigate the carbon footprint of waste water treatment facilities and was able to find that they contribute to, “0.45% or the yearly average per capita CO2e emission in Europe (Parravicini, Vanessa, et al).” Although it’s not a substantial number in comparison to what other sector’s carbon footprints are, it is wise to note that waste water treatment plants do in fact contribute to pollution and carbon emissions. They are no more effective than plain old soap and water, but pollute the environment and may be contributing to antibacterial resistance.. The import rates in European countries may hike up thus hampering the overall supply and demand of dove in that region. Our research highlights several ethical issues with Unilever, including environmental reporting, habitats & resources, palm oil, pollution and toxics, human rights, workers' rights, supply chain management, irresponsible marketing, animal rights, animal testing, factory farming, anti-social finance, controversial technologies and political activities. It has been reviewed & published by the MBA Skool Team. 2016. https://greenpalm.org/about-palm-oil/what-is-palm-oil. Skin.” Australian Natural Soap Blog, 13 Sept. 2016, australiansoapblog.wordpress.com/2016/09/15/learn-about-sodium-tallowate-before-using-it-on-your-skin/. Tallow, which is generally made from the fat of cattle, is then chemically combined with sodium (Na+) to form the salt. A healthy product at the core. Soap isn’t just soap anymore; it has to be antibacterial, antifungal and anti-everything else. The consumer has a role to play in how the life cycle pans out by deciding how much water to use or whether or not to recycle the cardboard packaging. The threat transportation has on the environment stems from, “burning fossil fuels like gasoline and diesel releases carbon dioxide, a greenhouse gas into the atmosphere. This results in a huge amount of energy to be used. A soap production line is made up of tanks and additional equipment for drying and finishing the soap [4]. Unilever. The fate of dove depends on the fate of Unilever as a brand. Instead of chemical-laden fragrances, Dr. Bronner’s Baby Unscented Soap uses olive oil, perfect for those of us exposed… All three of these methods will have the same destination for the waste water as it goes down the drain in one’s home which is either a septic tank or more commonly a wastewater and sewage treatment plant(Melin). The White Beauty Bar Soap is listed as having a variety of ingredients, however the necessary raw materials involved in the manufacture of soap, these are oils and fats, soda lye and some additives like sodium carbonate and perfumes. Sodium Palm Kernelate is another surfactant derived from combining Palm oil with an oxidizer such as sodium hydroxide. A profound component of any life cycle analysis is the evaluation of the waste and emissions that a product possesses. “What is palm oil?”. That’s because Dove isn’t soap, it’s a Beauty Bar. 1/4 cup grated castile bar soap, tightly packed 1/4 cup + 2 T liquid castile soap 2 t super washing soda 1 t vegetable glycerin 30-40 drops essential oil (I use 20 lemon to help cut the grease, 10 lavender and 10 tea tree) Mix water and grated bar soap in a pot. This process consumes a wide range of distinct types of energies that the general population has the tendency of overlooking. This is especially true for a household product such as this one. Wrongful promotion of the product can lead to penalty. Tallow can be found in cattle fat after extraction Tallow is mixed with Lye to create sodium tallowate which is salt of Tallow and it is used for cleansing [2]. Swapping to solid soap bars is often on lists of things you should do to reduce your plastic waste, and for good reason. November 2018. https://ihsmarkit.com/products/fats-and-oils-industry-chemical-economics-handbook.html. Even the advertisements which are produced have advanced technology used to create it. Dove is the body soap mainly created to focus on the female customers. Worse, people are being sold a bill of goods when it comes to antibacterial soap. [1] This bar soap has a variety of ingredients listed on Dove’s website, some of them are: Sodium Lauroyl Isethionate, Stearic Acid, Lauric Acid, Sodium Isethionate, Water, Sodium Stearate, Sodium Cocoate Or Sodium Palm Kernelate, and Tetrasodium Etidronate, and is important to mention this soap is not vegan, because it is manufactured from animal fat. They are no more effective than plain old soap and water, but pollute the environment and may be contributing to antibacterial resistance.. Since 2010 Unilever has improved 31% in the rate in which its releasing CO2 by means of transportation. Is Unilever ethical? These alkali detergents are most likely synthesized and sold to Dove, and therefore needs to be shipped to a Dove factory. Today Dove offers a range of products: body washes, hand and body lotions, facial cleansers, deodorants, shampoos, conditioners and hair styling products, all developed on the universal premise of real care. Unilever will continue its mission to reduce carbon emissions when transporting their Dove Beauty Bar, but the reduction of waste does not solely fall on the producer of the good, but the consumer as well. Hence testimonials became even more critical for the success of the brand, say HUL executives. This section covers many brands and companies. Accessed 2 Dec 2018. : Most Used Bar Soap Brands 2018 | Statistic.” Statista. Carbon footprint of the product should be minimized and thus wherever possible paperless transaction should be adopted. Palm oil is used to create secondary raw materials like lauric acid which is found naturally in palm oil, the latter is used as a surfactant and cleansing agent [2]. The first major way in which the consumer contributes to the mitigation is by the means of how they use the product. Various countries that operate have their own tax policies. How One Enormous Corporation Is Working To Slash Its Environmental Impact. Among the many different brands seen in a convenience store, one of the most popular brands of bar soap is by Dove. 2018, insideclimatenews.org/news/22052017/factory-farms-cafos-threaten-climate-change-world-heath-organization. How Dove's Real Beauty campaign won, and nearly lost, its audience. Albu Skin Care. Andreas Abildlund. While there is a much longer list of complex materials that vary in structure, form, and name, the list can be condensed into a few major raw materials. Elsevier Scince Inc. 1996, https://www.cidjournal.com/article/0738-081X(95)00102-L/pdf, 8. Impact of positioning of DOVE bathing soap in Surat city 40 S.V. Although it is not feasible to stop production of corporations who make millions of dollars from their products, having more of the general population aware of the energetic costs and its impact on the environment is a major key of success. Effectiveness. Dove Environmental provides certified technicians that complete routine operation and maintenance services for water & wastewater treatment facilities. Throughout this paper, besides the ingredients, I will examine which are the primary raw materials extracted, the materials added during the manufacturing process, the transportation and packaging materials, and waste materials. https://www.ewg.org/skindeep/product/677161/Dove_Beauty_Bars_Sensitive_Skin%2C_2_pk/. While triclosan clearly has many negative impacts on both the environment and humans, the good news is that it is unnecessary for consumers to even use. Although an exact value of energy usage will certainly not be given by Unilever and Dove for its bar soap, it can be reasoned out by virtue of the vast quantity and types of energies that were used. Phytoplankton and algae love to feed on it, which causes a massive reproduction. Officials.” InsideClimate News, InsideClimate News, 22 Mar. Plastic waste is one of the biggest environmental threats our planet is facing, and reducing it is a priority for both consumers and business as a whole. For Dove products overall, the Environmental Working Group (EWG), a non-profit group dedicated to bringing transparency to consumer beauty and personal care products, rates them between a 3 and 8 on a sliding hazard scale of 0-10—10 being the most dangerous health risk to humans, animals and/or the environment, depending on the product (8). I understood in depth the main primary materials used to make this kind of soap specifically, the origin, how they are extracted, when in the process of manufacturing they are added and what are the properties these materials give to soap overall. If toxic heavy metals such as cadmium and arsenic are ingredients in the laundry soap, then it's likely for those harmful chemicals to enter the environment. Dish Detergent – Environmental Impact. This fat is used in supplementary chemical reactions in order to produce a salt that is known as sodium tallowate, which is used as a skin moisturizer and requires the use of both thermal, chemical, and electrical energy types [8]. The inferred sum of the energy consumption throughout the entire process is staggering. Swapping to solid soap bars is often on lists of things you should do to reduce your plastic waste, and for good reason. How, a brand markets its products affects its brand image as well as sales of products. They remain in the environment for centuries after their use. Liquid soap, on the other hand, will always come in a plastic bottle. One of the ingredients is sodium palm kernelate and the other is sodium tallowate. A Dove Beauty Bar contains thirteen ingredients in total. “Fats and Oils Industry Overview”. Dove is one of the most trusted and loved beauty brands across the globe. Unilever and Dove have started (as of 2017) to ship using rail methods wherever possible [6,7]. How Dove's Real Beauty campaign won, and nearly lost, its audience. One of the key goals set by Unilever, whose global brands include Dove, Omo, Knorr and Lipton, will cut in half the company’s greenhouse gas emissions, water and waste used by the company in its direct operations, and by its suppliers and consumers. “Soap Production”. The Sustainable Living Plan sets more than 50 social, economic and environmental targets. You can usually buy soap bars loose or in recyclable cardboard packets (just avoid Dove soap bars, which are plastic wrapped inside their cardboard box). One last thing to consider of the Soap’s life-cycle would be the water “contaminated” by the soap, which this water would go through the drain and down to a water treatment plant where I presume to use the various chemical to treat the water. The product of interest, Dove bar soap, is made using a lengthy list of synthetic detergents or lyes and oils throughout its production [2]. Liquid soap, on the other hand, will always come in a plastic bottle. But an act as daily as personal hygiene based on soaps and / or detergents is highly damaging to the planet and seems to go more … Continue reading "The environmental impact of … The buildup of carbon dioxide is causing the Earth’s atmosphere to warm, resulting in changed to the climate we are already starting to see today(EPA).” Dove uses big rig trucks, cargo ships, and airplanes to transport their Dove Beauty Bar products worldwide. You can usually buy soap bars loose or in recyclable cardboard packets (just avoid Dove soap bars, which are plastic wrapped inside their cardboard box). Unilever has partnered with Carrotmob, a nonprofit that uses consumer spending to influence businesses’ environmental impacts, to create sustainability campaigns. The Dove Beauty Bar comes in a small white cardboard box which is recyclable. We provide contracts to operate, maintain and repair sewage treatment plants and lift stations. https://www.csx.com/index.cfm/about-us/the-csx-advantage/fuel-efficiency/. Unilever. The most common soaps are manufactured by saponification of a combination of lauric oils and hard fats in a ratio of 1/3 - 2/3. While triclosan clearly has many negative impacts on both the environment and humans, the good news is that it is unnecessary for consumers to even use. Alkali detergents chemicals, fats, and oils are essential to the basic process of soap making and each material has its own independent method for harvesting or synthesizing [2]. Founded by the Lever Brothers Co. in 1957, the first product Dove sold was bar soap [3]. https://www.mbaskool.com/pestle-analysis/companies/17950-dove.html It’s an added threat to an already stressed aquatic environment. In case of Dove, Unilever decided to take a modern but responsible approach. Political rift between the British and European union was the major news recently. How products are made. Thus, the advertisement is focused mainly on women. Apart from the soap, a by-product - glycerin - forms during the chemical reaction.” [11]. PESTLE analysis is also referred to as PESTEL analysis. “Dove Ingredients Explained”. This portion of the life cycle analysis of Dove Beauty Bar was beneficial but further research should be done if more specific information to the product becomes readily available. Below are the economic factors in the PESTLE Analysis of Dove: Following Brexit competitors of Unilever and thus Dove are rising to give cut throat competition to Unilever. In addition, glycerin, which is a by-product formed during the manufacturing of soap, can be repurposed, Unilever re-uses glycerin from other products and incorporates it into other Dove products such as shampoo. For the manufacture of the White beauty bar soap, first palm kernel oil is mixed with tallow, which is fat from cattle, this central combination gives soap its detergency properties. Dove has positioned itself as a leader in the women’s personal care industry, and has substantial brand awareness as one of the world’s top soap brands. The team identified close to 50 women from uppermiddle class Indian households and handed them trial packs of Dove soap. The primary materials for PET plastic wrapper are a derivate of oils and natural gas, these raw materials are transformed to plastic [12] and then this plastic is forced through a die to form a bubble, which later collapses, and forms plastic rolled wrap and finally cut and shaped for packaging. Having a cardboard box as an option to recycle while being so small is a much better product to deal with than the liquid version of this product which comes in a large plastic bottle. They remain in the environment for centuries after their use. Soap and Detergent Association. While ordinary soaps can strip skin of essential nutrients, Dove Beauty Bar has mild cleansers to care for skin and effectively wash away dirt and germs. Large commercial kettles are fed the raw materials mixture of detergent lyes, oils and fats. A diesel freight truck (134 miles per gallon) and potentially a freight train (470 miles per gallon) will ship the processed detergent chemicals to a factory also located in China, where it will be further processed [5]. When the situation allows for it Unilever has also stated that they, “switch from road journeys to rail and sea freight(Unilever),” which results in lower carbon dioxide emissions overall. Harmful to the environment: Most of the dust on our skin is removed thanks to the soap that we use for the sole purpose of cleaning it but in the process, we may be causing more harm to our environment in the process. Use of such toxic soaps also means that the active chemicals will wind up in the soil and ground water. Dove PESTLE Analysis examines the various external factors like political, economic, social, technological (PEST) which impacts its business along with legal & environmental factors. “Is Harvesting Palm Oil Destroying the Rainforests?” Scientific American. Should the consumer choose to recycle the small cardboard box that the product comes in they would be contributing in waste and pollutions prevention. In the Dove PESTLE Analysis, the environmental elements affecting its business are as below: Unilever is the parent company of dove. There is absolutely no way for Dove to not contribute to climate change. A healthy product at the core. “Soap” How Products are Made, http://www.madehow.com/Volume-2/Soap.html, 5. Sodium palm kernelate is the product of the process in which sodium hydroxide is synthesized with palm kernel oil (Tomsofmaine).” Unilever does not state where they source their palm kernelate, but deforestation is a major problem with the ever-increasing demand of the African oil palm tree. So many soaps contain a variety of fragrances and chemicals that have the potential to harm the environment. In addition to the primary raw materials used to make soap, some secondary raw materials are added during the manufacturing process; Sodium Lauroyl Isethionate is added as wetting agent and emulsifier [2]; sodium stearate is added to help keep emulsions from separating into their oil and liquid components [2]; Tetrasodium etidronate is added during the final stages, this substance is used as a preservative and chelating agent [2]; and finally Titanium dioxide is added as a whitening agent, which makes the White Beauty Bar Soap its distinctive white color. The last key raw ingredient that needs to be extracted is palm oil. Brand image and brand equity have become important to retail sales and market share in a hyper competitive market environment. Impact of positioning of DOVE bathing soap in Surat city 40 S.V. With production remaining domestic, this allows sodium tallowate to be shipped through ground-based vehicles, requiring another factor of mechanical and kinetic energy. This article has been researched & authored by the Content & Research Team. There is new innovation in the field of IT, chemical composition of the product, design of the product with each passing day. 97, 2016, pp. For each bar of soap that is produced by Dove, a considerable amount of raw materials need to be harvested. Despite these positives, since Dove uses sodium palm kernelate and sodium tallowate as ingredients, there is a certain threshold of waste and emissions that will always be negatively contributing to environmental problems. There was lot of speculation that after Brexit it would move its headquarter away from London. Advameg Inc (2018) http://www.madehow.com/Volume-2/Plastic-Wrap.html, 14. Also, there are some other ways to re-use bar soap, for example, people can melt the bar soap or the remainders of it and then add water to create a shampoo-like product. Made with our ¼ moisturizing cream, Dove Beauty Bar leaves your skin feeling soft, smooth, and radiant. There was also no way to find out about any factory specific conditions for the workers or waste water. Consider The Environmental Impact Of Soap Industrial Soaps Are A Necessity BY Brendan O'Brien. Sodium tallowate is, “fat derived from the fatty tissue of sheep or cattle, sodium, magnesium, and potassium tallowate are the salts of the tallow’s fatty acids (Australian Soap Blog).” By using this product as one of their main ingredients, Dove is contributing to the livestock production crises which, “The United Nations Food and Agriculture Organization estimating that livestock production accounts for about 14.5 percent of all human-caused emissions, or about 7.1 gigatons of carbon dioxide or its warming equivalent (Inside Climate News).” Since Dove is a massive company it’s safe to assume that they most likely receive shipments of animal fat from giant factory farms. There are no new materials added to recycle soap because the bar soap cannot be recycled. This process in its simplest form involves heating the mixture of detergent lyes, salts, and oils, separating byproducts, and cooling the product until it reaches its final state as a bar of soap. Using what is known from the extraction, production, shipping, and manufacturing process, Dove bar soap spans many energetic types. The article described an event between striking Unilever workers and private security forces in South Africa. living/reducing-environmental-impact/greenhouse-gases/. One of the biggest problems with commercial dishwashing detergents is that they contain phosphate. The source of energy used while manufacturing can be switched solar or alternate sources of energy. From a simple palm fruit to palm oils, this process alone requires an aggregate of energy sources: thermal, kinetic, mechanical, and chemical energies are used in order to bring palm oils to Dove factories. https://www.unilever.com/sustainable-living/reducing-environmental-impact/greenhouse-gases/Our-greenhouse-gas-footprint/. Dove is managed by its parent corporation Unilever, who facilitates the manufacturing and shipping of Dove and many other popular brands. 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